If you had a million dollars to give away, who would you give it to?
And funding needs planning.
1 million in hard cash can either be a quick fix or the beginning of something long-lasting and real. Thing is, art that is original and genuinely creative requires sustained funding over time, so…
1: Get a money person who understands investment and is not a monster. (Tricky, but doable)
2. Invest the 1 million wisely without killing the planet. (Curtail that desire to binge)
3. Have clear milestones regarding funding goals, and don’t forget admin. (Paychecks need paying)
4. Set up rock solid protections so no one can get greedy and conniving without all alarms blaring. (Think long-term)
5. Plan the funding cycle well. (Have a number and stick to it)
6. Be clear on your mission statement. “Just vibes” is a disservice to the artists. You are dealing with people’s creative output and livelihoods. (Be respectful, consistent, and fair)
7. Set up a robust infrastructure to sustainably fund artists over time. (Build it and they will come)
8. Have a nice award artists can take home with them (Hold it up and say, “Cheese!”)
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